Beauty Business: Glossier
If you're anything like me, you have bags worth of assorted makeup that sit zipped away while you use the same handful of products. Wouldn't life be simpler if our makeup routine could be simpler? The good news is it can, all thanks to Glossier and their streamlined makeup collection. Smooth, build-able concealer, a sheer matte lip, and lust worthy face masks are only some of what Glossier has to offer. They believe in putting skin first, and making makeup work for us, not the other way around.
Glossier started after editors from Into the Gloss, a popular beauty blog, realized they had some real insight into the beauty word. It is one of the most successful female-owned startups ever. They recently received one of the biggest rounds of funding and are expanding their business with a retail store and more products next year. They decided to simplify skin care and makeup to make it more realistic for the daily lives of their followers. Glowing, dewy skin is their mission and they definitely execute. Plus, each order comes in a super cute pink bubble pouch with stickers and posters, what's not to love?