Lauren Trahan: Paper Moon Entertainment

 Photos by Kate Dannenmaier

Photos by Kate Dannenmaier

1) WHO ARE YOU? TELL US ABOUT YOURSELF, HEY, EVEN BRAG A LITTLE.

My name is Lauren Trahan and I'm an artist manager and overall "jill of all trades" in the music community here in Austin. I'm originally from a northern suburb of Chicago, and have played and been involved with music since I was five years old. I graduated from UT with a Marketing/Music Business degree in December 2014, and had the incredible opportunity to work with renowned Country singer/songwriters Bruce Robison and Kelly Willis. I wore many hats working for Bruce's studio/media company, The Next Waltz, for the last few years including work on a film featuring Grammy award winning artist Rodney Crowell before venturing out on my own to focus on artist management.

2)  TELL US ABOUT THE WORK YOU ARE DOING AND WHY IT IS IMPORTANT.

I run my own company called Paper Moon Entertainment that aims to empower the creative community in Austin by creating opportunities to connect fan bases with creators (musicians, visual artists, etc.) whether through producing events, booking, creating and executing digital marketing campaigns, or full on long term artist management services. My main goals are to bring people together to experience great art and to help musicians build sustainable careers from their passions, connecting the dots from hobby to profession. 

Music is such a special aspect of our culture, or any culture really. It has this element of unity, the cliche of "universal language." Now more than ever, bringing people together to lose themselves in a song, even if just for a moment, that's healing. That's important. My goal with any event that I produce or artist I support is to create opportunities for those shared experiences. I'm fortunate enough to partner with some wonderful groups in town to help maximize that impact, such as lifestyle brand collective blue.

3) WHAT HAVE BEEN SOME CHALLENGES IN PURSUING THIS WORK?

"Now more than ever, bringing people together to lose themselves in a song, even if just for a moment, that's healing."

It definitely takes a certain kind of person to keep pushing forward after being continually told "no" over and over again, which is really common in producing events, booking, promoting bands or shows, reaching out for press - nearly every facet of the music industry. It can be really discouraging! Developing a thick skin around that and learning not to take things personally has been one of my biggest challenges. 

This one ties back to my point about developing a thick skin, but my other main challenge is confronting my own fears and insecurities surrounding being a female boss in a male dominated industry. I've faced my fair share of sexism over the years, and absolutely feel the pressure to walk that line between bitch and demure while maintaining respect. I do my best to lead from the heart and stay true to my own values knowing that no matter how I conduct myself or what I achieve, someone will be viewing me through their own lens of experiences whether that's ultimately sexist or not. 

4) WHERE AND HOW CAN WE SUPPORT YOU IN YOUR QUEST?

The best support would be to listen/share/book the bands I work with and come out to events! You can find all that info on my website, papermoonentertainment.co

Huggy & The Feel Goodz - April 7th @ ONE-2-ONE BAR
LVNDR - Every Friday @ Sellers
Shanzyan - Full Length Album 'Mature' Out Now
Hanna Marie - EP 'wake' Out Now
Bourgeois Mystics - Album Release Show April 14th @ The Parish

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5) LAUREN, WHAT IS YOUR FAVORITE MANTRA?

I hope this isn't against the rules, but I have two - one from each of my main influences in my career so far.

The first is a mantra from my mentor, Guy Licata. He's a drummer, serial entrepreneur, and all around solid human being who's currently running a wonderful drum pad company called Reflexx (shameless plug!). He taught me about the locus of control, which is a psychology concept exploring the extent to which people think they have power over the events that occur in their lives. Internal locus of control means that people think their efforts and decisions control what happens in life, while external means that people think fate or some outside force guides what happens in life. Whenever I am faced with a particularly stressful situation or things seem to be going wrong, I always remind myself "Internal locus of control - What do I actually have control over in this situation, what actions can I take that will actually have an impact?"

The other is a paraphrased quote from my former boss and prolific songwriter, Bruce Robison, that goes something like, "99% of artists who make it are just people who never took 'no' for an answer."